Please be our guest at a free workshop that will focus on helping Albertans leave their cars at home. This workshop is sponsored by Transport Canada and presented by Rebecca O'Brien, Rick McFerrin and Kathryn Winkler of the Sustainable Alberta Association (SAA). The Sustainable Alberta Association is offering workshops on creating effective social marketing tools, such as the CRIKit (Commuter Resource Information Kit), that encourage commuters to reduce their drive-alone trips. The CRIKit is a model of social marketing in that it consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles to facilitate a behavioral shift.
The workshop will
- Seek to disseminate information on Sustainable Alberta Association (SAA)'s successful Calgary Commuter Challenge event;
- Share lessons-learned and relevant experiences;
- Share social marketing tools, such as the CRIKit, that SAA has developed;
- Based on SAA's template and the Red Deer/Canmore/Banff contexts, develop an outline for a local resource kit for sustainable commuting.
The workshops will be taking place on:
Tuesday, March 6th
8:30am - 1:00pm
The Crimson Star Room,2nd Floor
Red Deer City Hall, 4814-48 Avenue, Red Deer
Thursday March 15th
8:30am - 1:00pm,
The Civic Centre, The Council Chambers, Canmore
For more information and to register, please go to www.calgarycommute.ca and click on the CRIKit link.