Having climate-energy conversations in Alberta: what works and what doesn’t…

September 28, 2018 - 10:00am to 12:00pm

Few issues facing Canada are as divided – and divisive – as climate change and energy.

In this interactive presentation, George Marshall will unpack the insights and perspectives of the Alberta Narratives Project – a year-long initiative involving nearly 500 Albertans to uncover new ways of talking about climate and energy in our province that are built on common ground and respect for different ways of seeing the world.

More than 85 individuals and organizations were involved in the Narratives Project and together hosted upwards of 55 roundtable discussions around Alberta, making this one of the largest public engagements of its kind. Find out what Albertans had to say, ranging from farmers, oil sands workers, business leaders, youth groups, environmental activists, New Canadians and many more. What values do we share? What language poses an obstacle to a productive conversation?

This is not just a presentation. This event will be highly interactive, with table-style discussion and partner activities. Using a round-table format, George will challenge us to explore our role in the climate-energy conversation and how we might use insights from the Alberta Narratives Project to start conversations that bring our community towards a common purpose and a stronger, more united Alberta.

What you will gain:

  • Gain an in-depth understanding of how to talk about climate and energy in Alberta.
  • Be warned of the language and approaches to avoid.
  • Develop skills to design and deliver effective communication by practically applying these learnings and explore how it applies to your organization and audiences.

Event Hosts

This event is hosted by the MacEwan University and the University of Alberta. Through the generous support of the Calgary Foundation, Donner Canadian Foundation and the Ivey Foundation there is no charge for this event.

George Marshall is the lead researcher of the Alberta Narratives Project. He and the organization he co-founded, Climate Outreach, are leading specialists in climate communications. His work spans the political spectrum and seeks to break down boundaries of culture, class and politics to find values and language we all share. He is a lead advisor to European governments and counts the World Bank, United Nations, World Wildlife Fund and all major British political parties among his clients. His book, Don’t Even Think About It, is widely regarded as one of the most important books published on climate change communications.


Feigel Conference Centre
Allard Hall, MacEwan University (11104 104 Avenue NW)
T5K 1M9 Edmonton , AB