Alberta Narratives Project Report II available for download

The second report from the Alberta Narratives Project — Communicating Climate Change and Energy with Different Audiences in Alberta — is now available for download. While the first report identified "language that works best across a wide range of groups in Alberta," the second report explores "additional language that speaks to the values and identities of different audiences within Alberta."

Report II, Communicating Climate Change and Energy with Different Audiences in Alberta offers tailored language that can be the basis of effective communications with each of the following groups: oil sands workers, conservatives, environmentalists, rural Albertans, business leaders, youth, new Canadians and people of faith

Download the report